Reviews can help you spot warning signs before you buy.
Look for reviews that describe real experiences and include details about the product, delivery, or customer service. Be cautious if reviews are very generic, appear repetitive, or if multiple customers report the same problems.
Review 1: Looks trustworthy
An example of a trustworthy review you can rely on:
Why this review looks trustworthy:
- it describes a real experience
- it includes specific details
- it mentions delivery and customer service
- it sounds natural and balanced.
Review 2: Use caution
An example of an untrustworthy review you shouldn’t rely on:
Warning signs:
- it has very little detail
- it doesn't explain what was purchased
- it doesn't describe the experience
- It’s a similar generic review and may not be reliable.
Review 3: Potential warning sign
An example of a review that may be genuine:
Why this review may be genuine:
- it describes a specific experience
- it includes details about what went wrong
- it explains why the customer was dissatisfied
- it uses natural language rather than generic praise or criticism.
Warning signs:
- it reports a missing order
- it mentions difficulty contacting the seller
- it’s one of many similar complaints from multiple customers which could indicate a problem.
Payment methods
Before you pay, check how the seller wants you to complete the transaction.
- Potential warning sign: The seller only accepts bank transfers or asks you to pay outside the platform or marketplace.
- Possible safer option: Where possible, pay by credit card or a secure payment service that offers buyer protection.
If something feels off, stop and check. Take a few minutes to verify the seller, read independent reviews and make sure you're using a secure payment method.
For more information on online shopping warning signs, visit