The Consumer Services team at the Ministry of Business, Innovation and Employment (MBIE) and Citizens Advice Bureau (CAB) are working together on a campaign to help young people speak up about their consumer rights.
The campaign brings together
- Consumer Services’ expertise in consumer law, and
- CAB’s strong community presence and trusted relationships with young people.
The organisations’ shared goal is to increase 18-25-year-olds' knowledge of their rights and help them feel more confident speaking up when things go wrong.
What we learned from young people
Research and frontline experience from both organisations showed young people hesitate to raise concerns and worry they are “making a fuss”.
This insight shaped the campaign’s messaging, which focuses on:
- showing it’s OK to speak up, and
- reassuring young people that raising a concern is a standard part of being a consumer.
Where the campaign will focus
The campaign uses university media channels across New Zealand to reach students.
It also uses a joint social media campaign with CAB, using CAB’s ability for using clear and practical language.
The campaign’s aim
The campaign will share clear, step-by-step guidance on:
- how to raise a complaint, what to expect, and
- how to support a claim.
The aim is to:
- remove any uncertainty young people have about their consumer rights
- make the process of speaking out feel more manageable
- ensure young people know their rights, where to go for help and feel confident taking the next steps.
Find out more about your consumer rights
Consumer rights(external link) Citizens Advice Bureau