Have students suppose that that a friend or family member has recently moved to New Zealand and would like some advice about phones and plans. Students can then use online store websites to examine:
- how information about cell phones is presented by retailers
- the amount of information presented to help consumers make a choice of cell phones
- any information that would be useful but is not included in websites
- the sites that provide the most information and the sites that provide the least
- the validity of the information provided. How do we know the information is accurate?
2. Asking experts
Talk to an expert to find out more information. Visit, skype, or invite into your class, experts from:
- a large, international telco
- a smaller New Zealand-owned, telecommunications company
- Consumer New Zealand
- The Broadcasting Standards Authority
- a large advertising agency or an advertisers’ association
- a merchandiser or buyer from a large store that stocks a variety of cell phone brands.
The students can write interview question about:
- how to read the truth in advertising
- the pitfalls in purchasing a mobile phone and how to avoid them
- the amount of research consumers should do before purchasing a cell phone
- their practices in cases of damaged or misplaced goods
- scenarios about consumer protection that their company has had to deal with
- the best way to handle a problem.
3. Checking advertising
Collect a range of print and digital cell-phone advertisements. Take photos of displays and in store advertising.