3. Money maths
Have the students examine how the prices of goods are presented in a range of print and online advertisements. You might want to extend this lesson beyond the toy and game industry to examine supermarket and department store pricing strategies. These shopping websites share advertising specials through their web pages or online brochures:
Ask the students to identify ways that prices are presented to consumers. Discuss how phrases like “up to 50% off” and “prices from” are designed to draw consumers in. Have them examine a brochure or website to analyse the prices of goods.
- What words or phrases are used to promote the prices of goods?
- What information is written in a large font size?
- What information is written in a small font size?
- What special deals are on offer?
- What do you think is the best deal advertised? Why?
The LEGO® decision
Introduce this exercise in calculating prices to your students.
Your three LEGO® mad cousins are coming to stay and your mum wants to buy them a small set of LEGO® each as a gift. The LEGO® sets have a recommended retail price of $18.00 each. Which of the different shopping deals below do you think will give you the best price for three sets of LEGO®? Calculate the total price for each offer to find out. Were you surprised by the result?
- Buy one, get your next one half price.
- Buy two, get the third free.
- 20% off storewide.