The next steps to take if you are unable to resolve an issue with advertising.
The Advertising Standards Authority(external link) if you are unhappy about the content of advertisements.
The Commerce Commission(external link) if you wish to report a business for false or misleading advertising under the Fair Trading Act.
Advertising Standards Authority (ASA) sets the standards for advertisements in the ASA Codes of Practice. This includes:
If you think that an advertisement doesn’t meet those standards, you can complain to the ASA. This includes complaints about:
The Commerce Commission is responsible for enforcing the Fair Trading Act and making sure businesses comply.
The complaint processes are free.
if you make a formal complaint to the ASCB, you have to agree not to make a complaint in any other forum.
If the ASCB upholds your complaint, the advertisement will be banned. However the ASCB does not have the authority to award financial compensation, damages or get you a refund.
Provides information on codes of practice for advertising in New Zealand and how to make a complaint.
Visit the website(external link)
Phone: 0800 AD HELP (234 357)
Provides information how to make a complaint if you feel a business is not complying with the Fair Trading Act.